How Did We Increase Traffic by 270% and Sales by 44%?
How Did We Increase Traffic by 270% and Sales by 44%?
 
When 10xSEO started working on the project, major challenges lay ahead. It involved a tech startup operating in the US market, working on the Shopify platform, facing competitors like Apple and Sony.
 
The company had already done some SEO optimization work, but the results were far from optimal. The problem wasn’t just a series of isolated mistakes—the entire strategy needed to be reviewed. However, we knew that with the right approach, this project had great potential.
The first step was fixing the technical SEO. Operating on Shopify is convenient on one hand, but its built-in SEO functionalities don’t always meet the demands of highly competitive niches. There were multiple technical problems on the site—duplicate content, incorrect indexing, chaotically set meta data, and poorly structured blogs. Our team systematically tackled each problem, organized everything properly, and made the site much more understandable for search engines.
But the main work was still ahead.

When you’re doing SEO in a competitive niche, superficial keyword selection won’t get you anywhere. In-depth research is crucial to precisely determine where you have a chance for success. That’s why we conducted a detailed keyword analysis—we studied competitors, selected keywords that could allow for real positioning, and then mapped them to specific pages. This process is called keyword mapping, and it’s one of the most important steps in an SEO strategy.

The site had a fairly large blog—around 90 articles, which at first glance seemed like quality content. But reality was different: 30-40 of them were still duplicate content and insufficiently optimized. This was a major problem because Google doesn’t like repetitive content. The first thing we did was eliminate duplicate content. Then we rewrote each existing blog or article, adapting them for SEO.

However, the decisive stage was still the creation of new content. Our strategy was simple but effective: materials focused on correctly selected keywords, well-structured, and valuable to search engines. Each blog was tailored to keywords where, despite high competition, we had a chance to position ourselves. We also wrote meta titles and descriptions for every existing and new blog, and did thorough on-page optimization.

Once all this was done, the most important moment arrived—how would Google react to our work? The result was that within three months, traffic on the site grew by 270%, while sales increased by 44% in the last month alone.

Additionally, the site achieved much better positions on keywords that at the beginning nobody even dared to think about. This result was made possible by one thing—focus on details, a clear strategy, and the tireless work of both teams. For 10xSEO, this was not just another project—it was further proof that properly executed SEO optimization can transform a business.

This once again proves that SEO is not just technical optimization. It is a strategic approach that, when done right, gives a company a competitive advantage. 10xSEOproved this once again.