How did we increase traffic 3 times in 28 days?

In the given screenshots, you can see a comparison of Google Search Console:
Last 28 days VS previous 28 days.

The project was completely new, and we started working on it from 0. We have been working on it for a maximum of 6 months, and the number of monthly clicks is already more than 1500.

How did we triple our results in 1 month?

First stage

  • 5 keywords in the TOP 10 were selected.
  • Each of them was a Long-Tail keyword, i.e. it consists of 3 or more words.
  • All of them are Buyer intern keywords, i.e. users make a purchase/call after searching for the specified search.
  • Pages that ranked on the above-mentioned keywords had a higher CTR compared to other pages, which made us think that their meta tags were working well and when placed in the leading positions, they would be able to bring in and retain more traffic.

Second stage

The 5 keywords mentioned above belonged to 2 pages. this was the biggest challenge.

  • 4 keywords belonged to the main page.
  • 1 keyword belonged to the product pageTherefore, it was necessary to distribute them correctly:the first page was already positioned on these 4 search words at the same time.To make it easier for us to understand, let's number them:
    First keyword
    Second keyword
    Third keyword
    Fourth keyword
first and second keywords used in meta title, and we dedicated the third and first keywords to the meta description.

We dedicated the entire H1 to the first keyword and the second and fourh keywords were distributed to the H2s.

We used all four search terms in the content and the Q&A – with a frequency of no more than 1.5%.

We wrote two blogs on the third and fourh keywords, In the blog we used the first and second keywords, which we linked to the main page.

We created quality backlinks where we used the third and fourh keywords as anchors.

At first glance, this simple but confusing strategy led to a sharp increase in positions, which was reflected in both traffic and sales.

As for the second page, it was easy here.

We only had 1 keyword to optimize, so we decided not to touch the on-page. We distributed the power of the main page to this page and increased its position with backlinks.

We added a redirect from the main page and made only 1 strong backlink.

This keyword currently occupies the #1 position.

If you want to get real, solid results on search engines, schedule a consultation with us.

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