Five months ago a construction company approached 10xSEO with the goal of increasing online visibility and attracting more potential clients. At the initial stage, the website did not occupy leading positions and competitors showed better results in the search engines.
In the last three months, significant traffic growth has already been recorded - percentage-wise this is 100% monthly growth and this is only the beginning.
The construction sector is one of those fields where SEO is particularly effective. Users prefer to search for desired services or products through Google, therefore they need reliable sources and turn to search engines. Google being their primary source is expressed in the abundance of transactional keywords: demand exists and user intent is already formed.
We started with what most companies often do not consider - detailed keyword research. Businesses often lack not only research, but also keyword mapping - meaning they have not decided which page should be positioned for which specific keyword. As a result, website pages do not respond to users' real intentions.
Our first step was detailed research - we divided the studied keywords into segments: commercial, transactional, informational. After this, we started keyword mapping - meaning we connected each keyword to a specific page on the website, considering user intent. For example, we connected transactional keywords to product pages, commercial ones to category pages, and informational ones to the blogs.
This step not only improved user experience, but also clearly outlined the content architecture of the website for Google. In the long-term perspective, such structure always gives positive results.
After fixing the structure, we fully started working on On-Page SEO, which included fixing meta tags, strategic placement of internal links, optimization of headlines and content.
The next step was working on backlinks - since the niche is competitive, we decided to obtain quality and thematically relevant backlinks. We relied on authoritative and relevant sources that were oriented toward directions that were priority for the business. The purpose of this was rapid and stable advancement of keywords.
Our strategy worked effectively - during the last three months, website traffic doubled and the growing trend continues. These results are particularly valuable for similar type companies, where each lead means a potential buyer.
Working on the project actively continues at this stage as well. But we can already say that a correctly written SEO strategy not only transforms digital channels, but creates a foundation for long-term growth.
We are pleased that this company took the right step, entrusted us with website optimization, and an interesting project such as this one is being implemented precisely by the 10xSEO team.
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