Business, about which now we are telling you, is one of the most well-known Georgian brands - its name in Georgia almost everyone knows, however, no matter how paradoxical it sounds, this large-scale company a few months ago in the online space was practically invisible. The website existed, but only then received visitors, when the customer exactly knew the company’s name and purposefully searched for it. In search engines on general service terms, positions practically did not exist – which means that customers with everyday needs simply could not find this business. But the matter wasn’t only about search positions.

First Important Step – Proper Optimization of Google My Business

When we got involved in the process, it became clear that the company’s Google profile simply existed, but fully did not meet any critical elements. Description was overly general and categories did not fully reflect the company’s real services. All of this was sending a low-quality signal to both Google and customers, because the profile could not create the necessary interaction and accordingly, the customer never found the service which simply was not visible in digital space. 

In this situation, first of all, it was important to refine the profile – we started with categorizing the company’s services, filled out every possible field, updated the textual descriptions considering customer needs, and added high-quality photos. Also, we actively attracted real customers’ positive reviews – this approach always significantly increases Google My Business’s credibility and attracts more attention from visitors.

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Why Did We Start with Google My Business?

Even though the website had many problems – starting from technical issues to content-related aspects – the choice was primarily made in favor of optimizing Google My Business. Why? - because in the case of local services, user behavior is different. Their decision, about whom they will call, is often determined by simple search results on Google. 

Therefore, before moving to the website’s content and structure, it was critically important to activate the GMB profile and process real demand. Simply put, this was the fastest way to noticeably increase call volume from the very first months.

Website’s Main Challenges – Technical and Content Landscape

In parallel with all this, we analyzed in detail the website’s condition. Although pages nominally existed, their optimization was at a minimal level. The main problems appeared in the following directions: 

  • Meta titles and descriptions did not reflect appropriate keywords
  • Service pages lacked content
  • Blog section functioned, but there was no thematic strategy
  • The site had a series of technical problems
  • Practically there was no authority from external resources

All this clearly indicated that a complex strategy was needed.

Structuring of Services and Keyword Research

To make the company’s positioning more clear both for search engines and users, we built the service structure from scratch. Each service received a separate, optimized page, which included:

  • Detailed description, which directly answered users’ probable questions
  • Meta titles and descriptions based on keywords
  • Proper system of internal links

This process was preceded by so-called “keyword” in-depth analysis – we identified the most frequently searched keywords and based on them developed a strong content strategy. This step turned out to be critically important to better position in the competitive local market.

The Power of Content in Local SEO

In addition, we gave the blog a completely new function. It was no longer only information about company news, but strategically written articles, which:

  • Answered the most frequently asked questions by users in Google
  • Strengthened the service pages through internal links
  • Created signals of expertise, authority, and trust 

Our goal was not only to attract traffic, but – focus on the right traffic, more specifically – to reach those users, who actually needed this company’s services.

Real Progress Expressed in Numbers

The entire strategy was oriented not only on improving search positions,

but on strengthening such specific business indicators as:

  • Number of calls increased by 60%
  • Through Google’s profile, the company received up to 1,500 additional calls
  • Number of clicks increased by 370
  • Impressions volume increased by 20,000 
  • When users entered the website, they found fully optimized texts, which also reflected in increased conversion

The goal was that increased visibility in digital space would bring practical, measurable effects for the company.

That’s why this challenge wasn’t difficult for us – thanks to experience, clear strategy, and accurate control over technical details, the company saw real results in just a few weeks. The most important thing is that this process still has the potential to triple the traffic. So, if you feel your business isn’t showing up in search the way it deserves, get in touch with us today - your company could be the next success story.