+60% More Calls — Local SEO in 2 Months

The business we're discussing is one of the most well-known Georgian brands—its name is familiar to almost everyone in Georgia. However, as paradoxical as it may sound, a company of this scale had virtually no online presence just a few months ago.

The website existed, but it only received visitors when users knew the exact company name and searched for it directly. For generic service terms in search engines, rankings were practically non-existent.

First Step — Google My Business Optimization

When we joined the process, it became clear that the company's Google profile merely existed but failed to meet any critical standards. The description was too generic, and the categories did not fully reflect the company's actual services.

We started by categorizing the company's services, filled out every possible field, updated text descriptions based on user needs, and added high-quality photos. We also actively encouraged positive reviews from real customers.

Why Did We Start with Google My Business?

For local services, user behavior is different—their decision on who to call is often determined by simple Google search results. Therefore, before moving on to website content and structure, it was vital to get the GMB profile up and running. Simply put, it was the fastest way to achieve a visible increase in calls from the very first months.

Website Challenges

In parallel, we conducted a detailed analysis of the website's condition. The main problems were: meta titles and descriptions didn't reflect relevant keywords, service pages lacked content, the blog section existed but had no content strategy, the site had several technical issues, and it had practically no authority from external links.

Service Structuring and Content Strategy

We rebuilt the service structure from scratch. Each service was given its own dedicated, optimized page. This process was preceded by in-depth keyword analysis—we identified the most frequently searched keywords and built a powerful content strategy based on them.

We gave the blog a completely new function—strategically written articles that answered the most frequently asked questions on Google, strengthened service pages with internal links, and created signals of expertise, authoritativeness, and trust (E-A-T). Our goal was not just to attract traffic, but to focus on the *right* traffic.

Result: +60% More Calls in 2 Months

The number of calls increased by 60%. The company received an additional 1,500+ calls through its Google profile. The number of clicks increased by 370, and impressions grew by over 20,000.

This is a clear example of how effective Local SEO can be in Georgia. Most importantly, this process still has the potential to at least triple the current traffic.